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Free restaurant marketing scan

What your restaurant is missing.

Someone choosing where to eat tonight looks at your rating, your photos, and how easy it is to order direct instead of through a commission-taking app. The free scan reads your site, menu, Google listing and ordering path and names the gaps it can back with evidence.

Typical work, illustrativeLunch and dinner covers, and full-service tickets with wine

Run the free scan Free · no card · no sign-up
The scan, for your restaurant

Six surfaces, named in real terms

In one pass, the scan reads six surfaces of your restaurant: your website and positioning, your Google presence, your reviews, the path a visitor takes to become a customer, your local competitors, and how easily AI answer engines can read and cite your site, with a live Perplexity sample when that check runs. It names up to four gaps worth fixing, each with its evidence and the fix, and says plainly when it finds nothing material or could not check something.

What the free scan finds

Where your restaurant loses customers

These are the gaps this trade loses customers on most, each of them measurable and fixable. The scan finds which ones are costing you the most, then names them in real terms.

  • 01

    Commission on every delivery-app order

    DoorDash, Uber Eats, and Grubhub charge the restaurant a commission on each order they carry, at a rate set by the plan you signed, and the customer's contact details stay with the app. A restaurant doing real delivery volume sends a meaningful sum to the platforms every month and learns little about who ordered. Moving some of those orders to your own online ordering, and giving customers a reason to order direct next time, keeps the commission and the customer.

  • 02

    A Google listing that undersells the food

    When someone searches "pizza near me" or looks for a place to eat tonight, your Google Business Profile is one of the first things they see. A half-built one, with old photos, holiday hours that are wrong, and no menu, order, or reservation link, gives them less reason to pick you. A complete, current profile with real food photos and the right links costs nothing but time.

  • 03

    Fewer and staler reviews than the spot down the block

    A restaurant has a steady stream of guests who could leave a review, but if nobody asks, the review page goes quiet. Diners comparing two places nearby see star rating, count, and the date of the newest review before anything else. A simple habit of asking happy guests to review, at the table, on the receipt, or by text, keeps the page current.

  • 04

    Empty tables at lunch and on slow nights

    Lunch and mid-week service can run half-empty while the rent, gas, and staff are already paid for during those hours. A nearby office-lunch crowd is demand you can court without adding any fixed cost. Covers added in those hours cost you mainly the food, because the expensive part of the operation is already running.

  • 05

    First-time guests you never hear from again

    A guest can have a great meal and walk out, and without an email list, a text list, or a loyalty sign-up, the only way they come back is by remembering you. Relying on word of mouth leaves repeat visits to chance. Even a basic way to collect regulars and nudge them back, a birthday note, a we-miss-you text, a slow-Tuesday offer, gives you a way to ask.

The playbook

How to get more restaurant customers

Straight answers to what actually moves the needle for this trade. No fluff, no jargon, nothing you need to buy from us to act on.

How do restaurants get more customers without the delivery apps?

Give people a reason and a way to order direct. Set up your own online ordering, even a simple one, and reward the direct path with a small perk or loyalty credit. Keep your Google Business Profile current with real photos and an order link so searches can turn into direct orders. The apps help with discovery, but every order you move to your own channel keeps the commission and the customer's contact details.

How do restaurants get more Google reviews?

Ask on purpose while the meal is fresh. Put a prompt on the receipt, the table, or a quick text or QR link, and have staff mention it when a guest is clearly happy. A restaurant sees enough guests that asking even some of them turns a quiet review page into a steady run of recent reviews. Recency matters alongside the average, because the next diner comparing you to the place down the block can see how current you look.

How can a restaurant fill slow days and lunch shifts?

Shape demand toward hours you already pay for. Rent and staff are covered during a slow Tuesday or a half-empty lunch, so covers added then cost you mainly the food. Court the nearby office-lunch crowd with a fast, well-priced midday option that is easy to order ahead, and use an email or text list to push a slow-day offer to people who already like you. Filling the quiet hours avoids competing for Friday-night seats you do not have.

How do restaurants get repeat customers?

Stop letting first-time guests leave without a way to reach them again. Collect regulars into an email or text list through the receipt, a loyalty sign-up, or online ordering, and use it lightly: a welcome offer, a birthday note, a nudge when someone has not been in for a while. A returning guest costs nothing to acquire, so a working return channel is worth building before the next new-customer push.

Common questions

About the free scan

What is the 4FRNT scan for restaurants?

A free read of your restaurant's online presence: your website and menu, your Google Business Profile, your reviews, your ordering and reservation path, nearby competitors, and how easily AI search engines can read and cite you. It names up to four fixable gaps, with why each matters and how to close it, or tells you it found nothing material.

Is the restaurant scan really free?

Yes, free forever, no card and no sales call. The scan is our demo. There is a ladder of paid plans if you want help acting on the findings, but the scan and its plan are yours to keep either way.

Will this work for a small or single-location restaurant?

Yes. The scan reads the same things for a single location as for a group: your listing, your reviews, whether a customer can order or book from your site. It assumes nobody on staff does marketing, and each gap comes with a plan you can act on yourself.

What do I need to run the scan?

Your website or menu link. The optional chat afterward asks a few plain questions, like which nights run slow, to sharpen the plan. No private financials, no sign-up.

See what the scan finds for your restaurant.

Free · up to four finds, in real terms · no sign-up.

Run the free scan