The diagnosis comes first.
4FRNT exists because small business owners keep getting sold AI tools before anyone bothers to find the actual problem. We built the reverse of that: a scan that reads your business the way a customer does, names what it finds in real terms, and hands you the plan for free. The pitch comes after the proof, if it comes at all.
Software first, questions never
Walk into most local businesses and you’ll find a drawer of audits nobody read and a subscription to a tool nobody opens. The industry sells the fix before anyone names the problem, so the owner pays monthly for an answer to a question nobody asked.
We started from the other end: find the problem, show the evidence and the plan, and charge only when someone wants the work done. The scan reads your website, what Google shows about you, your booking path and how easily AI search can read your site. It names up to four findings worth fixing, or says it found nothing material, and it costs nothing.
What we refuse to do, in writing.
These are enforced in the product, not pinned to a wall. The scan is built so it can’t break them.
- 01
No invented numbers
Every number traces to your own words or your scan. If the scan can’t source a number, it doesn’t say one. An estimate built on nothing is just a guess wearing a suit.
- 02
Median, never mean
Competitor benchmarks use the median, so one outlier down the street can’t inflate the whole market and make your gap look bigger than it is.
- 03
Estimates say so
Anything estimated is labeled as an estimate, next to the evidence it rests on. You can check it yourself, and you should.
- 04
No sales scripts
The scan output is the whole pitch. Take it to your own web person if you want. If the work is good, it brings you back on its own.
Built to a standard, not to a template
Everything we make starts from your business’s own data: your site, your Google listing, your reviews. On The Factory and White Glove, a person checks every piece before it reaches you.
The scan and The Pocket Scan run without a person, so the checks are built in. Before the scan says something is missing, it looks for it on every page it read. It makes no claim about a page it could not read. Every finding it shows was measured on your pages or taken from Google, except one estimate, AI-search readiness, which is labeled as one. Each rule is replayed against 71 real business websites, and findings an AI writes on its own stay out of the report until they pass that test.
After the findings, an AI consultant suggests a few next moves from those measured facts only. The report labels them as advice: in blind tests on the same 71 businesses, 85 to 92 percent were right in every detail.
The aim is work you would keep even if you never paid us: findings you can check yourself, deliverables with the reasoning attached, and a guarantee with dates and numbers in writing.
Know. Have. Done.
Everything after the free scan is optional. You move up only if the numbers make sense. The Pocket Scan is self-serve software; The Factory and White Glove add a person who reviews the work before it reaches you.
- 01 · KNOW$0 · ALWAYS
The Scan
Up to four finds, named in real terms, plus the plan to fix them. Free forever, because the scan is our demo.
- 02 · HAVE$39/MO · FOUNDING
The Pocket Scan
The scan stays on the job. Every month it re-reads your business and reports what moved: rating, reviews, booking presence, and email capture.
- 03 · DONE, WITH YOU$399/MO · FOUNDING
The Factory
Monthly deliverable drops built for your business: posts, ad creative, copy, mockups. A human reviews every piece before it reaches you.
- 04 · DONE, FOR YOUPRICED PER ENGAGEMENT · APPLICATION
White Glove
We run it: site, socials, ads, the review machine. Deliberately capped so the work stays senior. Application only.
One standard. Held on purpose.
The standard does not move. What goes out is what I would want if my own name were on the door, and on The Factory and White Glove a person checks every piece of work before it reaches you.
We stay current on purpose. How a customer finds a local business has changed twice in two years, and most of this industry is still selling the old playbook. Keeping ahead of that is part of what you are paying for.
And your business comes before the invoice. I would rather understand what you actually need and say no to the rest than sell you a package that looks impressive on a proposal. One client who stays because the work keeps earning it is worth more than ten who sign once and drift.
Chris LunaFounder, 4FRNT Labs
Read enough? Run the scan.
Free, up to four finds in real terms. No sign-up.
Run the free scan