The diagnosis comes first.
4FRNT exists because small business owners keep getting sold AI tools before anyone bothers to find the actual problem. We built the reverse of that: a scan that reads your business the way a customer does, prices what it finds in dollars, and hands you the plan for free. The pitch comes after the proof, if it comes at all.
Software first, questions never
Walk into most local businesses and you’ll find a drawer of audits nobody read and a subscription to a tool nobody opens. The industry sells the fix before anyone names the problem, so the owner pays monthly for an answer to a question nobody asked.
We started from the other end. Find the problem, price it from the owner’s own numbers, show the plan, and charge only when someone wants it built. The scan takes 4 minutes, reads 6 surfaces of your business (positioning, Google, reviews, your booking path, competitors, and whether AI search can find you), and costs nothing.
What we refuse to do, in writing.
These are enforced in the product, not pinned to a wall. Frank is built so he can’t break them.
- 01
No invented numbers
Every dollar figure traces to your own words or your scan. If Frank can’t source a number, he doesn’t say one. An estimate built on nothing is a lie with a dollar sign.
- 02
Median, never mean
Competitor benchmarks use the median, so one outlier down the street can’t inflate the whole market and make your gap look bigger than it is.
- 03
Estimates say so
Anything estimated is labeled as an estimate, with the math shown. You can check the arithmetic yourself, and you should.
- 04
No sales scripts
The scan output is the whole pitch. Take it to your own web person if you want. If the work is good, it brings you back on its own.
Know. Have. Done.
Everything after the free scan is optional. You move up only if the numbers make sense, and every paid tier carries human review before anything ships.
- 01 · KNOW$0 · ALWAYS
The Scan
Four minutes. Three finds, priced in dollars, plus the plan to collect them. Free forever, because the scan is our demo.
- 02 · HAVE$39/MO · FOUNDING
Pocket Frank
Frank on retainer. Every month he re-scans your business and reports what moved: rating, reviews, booking presence, and email capture.
- 03 · DONE, WITH YOU$399/MO · FOUNDING
The Factory
Monthly deliverable drops built for your business: posts, ad creative, copy, mockups. A human reviews every piece before it reaches you.
- 04 · DONE, FOR YOUFROM $4,444/MO · APPLICATION
White Glove
We run it: site, socials, ads, the review machine. Deliberately capped so the work stays senior. Application only.
One standard. Held on purpose.
4FRNT is small by design, built in New York. One taste bar sets the standard, the AI is benchmarked against it, and a person reviews every piece of paid work before it reaches you. That is the whole point: as we grow, the judgment gets encoded into standards and checklists instead of getting diluted across a call center. White Glove stays capped because it is genuinely hours-limited, and we would rather say no than ship average.
Read enough? Run the scan.
Free, 4 minutes, three finds priced in dollars. No sign-up.
Begin · 4 min