See what every tier ships

Sort to your trade. See the work.

Nobody in this business shows their work before the invoice. We do. Pick a fictional demo business below and read the whole ladder, top to bottom: the free scan’s three priced finds, the Pocket Frank scoreboard, and then the actual Factory drops, real example copy you can judge line by line, not a description of what you’d get. The businesses are invented and every figure is an illustrative example, not a promised result. The format is exactly what you get.

These nine are a slice of the many verticals we serve. The same engine runs for salons, dentists, gyms, auto shops, and more. Competitor benchmarks always use the median, never the one loud outlier.

The ladder, in every example

The Scan

Free · $0

Three finds, priced in dollars, plus the plan to collect them.

Pocket Frank

$39 / mo

Monthly re-scans and a scoreboard of what moved: rating, reviews, booking, email capture.

The Factory

$399 / mo

Four drops a month, one a week, human-reviewed before they ship.

White Glove

From $4,444 / mo

We run the whole front of the business. By application.

Pizzeria

Roselli's

Kansas City, MO

Fictional demo

Beloved neighborhood pizzeria bleeding margin to a third-party ordering app.

01 · The ScanFree · $0

Estimated money not being collected, monthly

$2,900–4,100 / mo

Illustrative example range. In a live scan every figure traces to the owner’s own numbers or the scan. Frank is not allowed to guess.

Every online order pays a third-party app its cutCritical

Delivery routes through an app that skims about 15% a ticket, and nothing offers a direct-order path. On a $34 average order, moving even a third of it in-house is real margin back in your pocket.

EST. $2,900 / MO

No reason for a regular to order directHigh

Your loyal regulars are your cheapest orders, and every one of them still routes through the skim because ordering from you directly earns them nothing.

EST. $700 / MO

The menu lives inside a PDFMedium

A hungry local searching a dish by name never finds it. Search engines cannot read a PDF menu, so every specialty you are known for is invisible.

EST. $500 / MO

The plan to collect itPut a first-party order button where regulars see it first, give them a reason to use it, and make the menu something search can actually read.

02 · Pocket Frank$39 / mo · software only

Money recovered, tracked by monthly re-scanExample scoreboard

Month 1

Baseline locked. Three gaps set to watch.

Month 2

$1,150

Direct-order link live. First regulars off the app.

Month 3

$2,900

About a third of delivery now first-party.

Gaps Frank keeps watching

App skim on deliveryClosing

No reason to order directClosing

Menu trapped in a PDFClosed

Software only, no human deliverables here. Frank re-scans Roselli’s every month, prices what changed, and keeps a running tally. He remembers every prior month, so month three builds on what month one found. Every figure here is an illustrative example, not a promised result.

03 · The Factory$399 / mo · one month, 4 drops

One Factory month is four drops, one a week, each drawn from the fixed menu and human-reviewed before it reaches you. Here is a month for Roselli's, the actual copy, not a description of it.

This month’s lead creative, rendered

1 / 4

Landing-section mockup

Week 1Paid-social ad concept

Example format

Skip the app. Order direct.

Why this worksRegulars already want the pizza. The ad gives them a reason to order the way that keeps the margin, no discount war.

Audience

Past customers and a 3-mile radius around the shop, 25 to 55, who order delivery.

Angle

The app charges the customer nothing extra, but it charges Roselli’s. Order direct, same pizza, and the neighborhood shop keeps more of it.

Primary text

That app fee is not free. It comes out of the ovens it took Roselli’s 27 years to season. Order direct at rosellis-kc.com/order, same pie, ready the same time, and more of it stays on Brookside.

Headline

The same Roselli’s. Straight from us.

Metric it moves

Share of delivery orders placed first-party.

Week 2Landing-section mockup

Example format

The order-direct hero

Why this worksThe regular who lands on the site should see one button before anything else, and know exactly what tapping it does.

Eyebrow

KANSAS CITY · SINCE 1998

Headline

Your Roselli’s, ordered direct.

Subhead

Same menu, same kitchen, no app in the middle. Order in under a minute and we start the pie.

Button

Order direct

Under the button

Delivery and pickup. 5 mile radius.

Week 3Email or SMS campaign

Example format

The order-direct launch

Why this worksOne send to the people who already love the place, told plainly there is now a better way to order.

Email subject

The app was never making your pizza

Email opener

You have been ordering Roselli’s for years, and we are grateful. Starting this week you can skip the app and order straight from us. Same menu, same kitchen, and it helps the shop more than you know.

SMS, under 160

It’s Roselli’s. You can now order direct, no app: rosellis-kc.com/order. Same pizza, we start it the second you tap. See you soon.

Week 4Review replies batch

Example format

The month’s reviews, answered

Why this worksEvery reply is read by the next 100 people deciding where to order. The five-star one reinforces what makes Roselli’s Roselli’s; the critical one is handled so a future reader trusts you more.

To a 5-star

Thank you, Marcus. The Sausage and Hot Honey is the one we are proudest of, so hearing it landed means a lot. Next time order direct at rosellis-kc.com/order and it comes straight to our kitchen. See you soon.

To a 1-star

This one is on us, Dana, and I am sorry. A 40-minute wait is not the Roselli’s we run. I would like to make it right, so please email me at sal@rosellis-kc.com. We will have you back to the pizza you came for.

The full Factory menu: paid-social ad concept, social content pack, email or SMS campaign, review replies batch, landing-section mockup, and Google Business Profile fix. Every drop above is example format, written for a fictional business. On a real month, the specifics are yours. Not included at this tier: ad management, full site builds, custom code.

04 · White GloveFrom $4,444 / mo · by application

A managed month, running across the front of the businessExample snapshot

Website

First-party ordering live and maintained, the menu rebuilt as pages search can read, the direct-order habit nudged on every visit.

Social

Three posts a week, shot and written by us, all pushing the order-direct habit and the neighborhood story.

Ads

Geo-targeted paid social to a 3-mile radius, managed daily, spend pointed at first-party orders and not app traffic.

Review engine

A post-order ask fires by text, every reply written and posted by us, the 4.5 climbing on fresh volume.

Fully managed. The owner touches none of this. We run it and report the dollars. By application only. Senior work, and we only take it on if we can move a number you care about.

Why the quality holds

01 Frank is benchmarked blind against a generic AI on identical owner conversations. An independent judge picks who it would hire, and Frank keeps winning. When a matchup exposes a weak spot, we fix it before it ships.
02 Every deliverable passes an automatic QA revision, a measured quality harness, and a human review before it ships. Quality here is a number we track, not an adjective.
03 No number without receipts. Figures trace to your words, your site, or a dated market fact. Anything else is not allowed to exist.
04 Recommendations run on this quarter’s reality, researched and dated market playbooks that auto-expire rather than go stale.

This is the quality bar. Now point it at your business.

The scan is free. Four minutes, three finds, in dollars.

Begin · 4 min