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See what every tier ships

Everybody says
they’re good.
Here’s the work.

Scroll. Below is the kind of work each tier delivers, made for invented businesses: a scan report in the live report’s format, the checks a Pocket Scan scoreboard runs, and copy we wrote in the format a real Factory month uses. The ad images are design studies we art-directed for these samples. Judge it line by line before you pay us a thing.

Paid-social ad design study for a fictional Kansas City pizzeria
Pizzeria · ad design study
Paid-social ad design study for a fictional med spa
Med spa · ad design study
Paid-social ad design study for a fictional HVAC company
HVAC · ad design study
Paid-social ad design study for a fictional law firm
Law · ad design study
Paid-social ad design study for a fictional barbershop
Barber · ad design study
Paid-social ad design study for a fictional online store
Ecommerce · ad design study
Paid-social ad design study for a fictional therapy practice
Therapy · ad design study
Paid-social ad design study for a fictional real estate agent
Real estate · ad design study
Paid-social ad design study for a fictional creator brand
Creator · ad design study

Every business here is invented, so nothing on this page is a promised result. The businesses are made up. The craft is not. Nine verticals are shown here; the scan also runs on salons, dentists, gyms and auto shops, and its competitor benchmarks always use the median, never the one loud outlier.

The ladder, in every example
The Scan
Free · $0
Up to four finds, named in real terms, plus the plan to fix them.
The Pocket Scan
$39 / mo
Monthly re-scans and a scoreboard of what moved: rating, reviews, booking, email capture.
The Factory
$399 / mo
Four drops a month, one a week, human-reviewed before they ship.
White Glove
Priced per engagement
Hands-on work on the parts of the business we agree to own. By application.
Filter by trade
Pizzeria

Roselli's

Kansas City, MO

Well-reviewed pizzeria whose online orders all go through a third-party app.

01 · The ScanFree · $0
What the scan found
Three measured findings
An example report for an invented business, in the live report’s format. Each finding was measured on the pages the scan read or taken from Google, names its source, and ends with the fix. A real scan can also find nothing, and it always says what it checked.
4.5 stars from 480 Google reviews, and none of it is on the pages we readmeasuredCritical
Google: rating and review count; pages read: no reviews or testimonials shown

Someone deciding from your own site sees no sign that others already trust you.

FixPut your rating and three recent reviews on the homepage, next to the button to book or call.

Your business came up #5 in Google’s results for "pizza restaurant near Kansas City, MO", below 4 other businessesmeasuredHigh
Google: local search for "pizza restaurant near Kansas City, MO"

This was one search from our server, and local results shift with where the searcher stands.

FixComplete your Google Business Profile and keep fresh reviews coming.

No email capture on the pages we readmeasuredMedium
pages read: no email capture

A visitor who is not ready to buy today has no way to hear from you again.

FixAdd a simple capture with a real reason to join.

What is working
  • 4.5 stars on Google from 480 reviews
  • A tap-to-call phone number for mobile visitors
  • Business hours shown on your site
What was checked
  • Your website checked 6 pages read
  • Google Business Profile checked rating and review count from Google (4.5 stars, 480 reviews)
  • Local peers checked compared against nearby businesses in your category on Google
  • Ordering and reservations checked online ordering found; online booking or reservations not found. The scan does not assume which one this business needs.
  • AI-written findings not applicable not included. Findings here were measured on your pages or taken from Google; the one estimate, AI-search readiness, is labeled as an estimate

The planFrom the scan chat, not the scan: the owner says most delivery runs through an app. So the plan puts the 4.5 stars on the homepage beside a direct-order button, adds an email list that gives regulars a reason to order direct, and completes the Google profile for the local search.

02 · The Pocket Scan$39 / mo · software only
What the monthly re-scan comparesExample · fictional business
Month 1
Baseline
The first scan is recorded. Nothing is compared yet, so nothing is claimed.
Month 2
First compare
Each check is compared with month one, only where both scans could measure it. An email says what moved.
Month 3
Next compare
Compared with month two, not month one. A check that moved the wrong way leads the email.
Example scoreboard rows
Google ratingHolding at 4.5★
Google reviewsHolding at 480
Email captureStill not live
AI search visibilityNot yet named (0 of 3 answer checks)

Software only, no human deliverables here. Each month a fresh scan of Roselli’s is compared with the last scan that could measure the same thing: Google rating and reviews, email capture, SEO basics, AI search visibility. The scan reads public pages, so it cannot see how orders split between the app and the shop, and it does not guess. The rows above are example states for an invented business, shown unchanged on purpose: no result is shown or promised. On a real account a row appears only when both scans measured that check.

03 · The Factory$399 / mo · one month, 4 drops

One Factory month is four drops, one a week, each drawn from the fixed menu and human-reviewed before it reaches you. Here is a month for Roselli's, the actual copy, not a description of it.

Ad design study, not a Factory drop
Paid-social ad design study for Roselli's

We art-directed this image for the sample. A Factory month delivers the words: four text drops from the menu below, each reviewed by a person before it reaches you. Finished images are a separate step, not one of the monthly drops.

1 / 4
Roselli's landing-section mockup

Landing-section mockup

Week 1Paid-social ad concept
Example format

Skip the app. Order direct.

Why this worksRegulars already want the pizza. The ad gives them a reason to order the way that keeps the margin, no discount war.

Audience
Past customers and a 3-mile radius around the shop, 25 to 55, who order delivery.
Angle
The app adds its own fees for the customer, and it charges Roselli’s a commission too. Order direct, same pizza, and the neighborhood shop keeps more of it.
Primary text
That app fee is not free. It comes out of the ovens it took Roselli’s 27 years to season. Order direct at rosellis-kc.com/order, same pie, ready the same time, and more of it stays on Brookside.
Headline
The same Roselli’s. Straight from us.
Metric it moves
Share of delivery orders placed first-party.
Week 2Landing-section mockup
Example format

The order-direct hero

Why this worksThe regular who lands on the site should see one button before anything else, and know exactly what tapping it does.

Eyebrow
KANSAS CITY · SINCE 1998
Headline
Your Roselli’s, ordered direct.
Subhead
Same menu, same kitchen, no app in the middle. Order in under a minute and we start the pie.
Button
Order direct
Under the button
Delivery and pickup. 5 mile radius.
Week 3Email or SMS campaign
Example format

The order-direct launch

Why this worksOne send to the people who already love the place, told plainly there is now a better way to order.

Email subject
The app was never making your pizza
Email opener
You have been ordering Roselli’s for years, and we are grateful. Starting this week you can skip the app and order straight from us. Same menu, same kitchen, and it helps the shop more than you know.
SMS, under 160
It’s Roselli’s. You can now order direct, no app: rosellis-kc.com/order. Same pizza, we start it the second you tap. See you soon.
Week 4Review replies batch
Example format

The month’s reviews, answered

Why this worksEvery reply is public, and the next person deciding where to order can read it. The five-star one reinforces what makes Roselli’s Roselli’s; the critical one is handled so a future reader trusts you more.

To a 5-star
Thank you, Marcus. The Sausage and Hot Honey is the one we are proudest of, so hearing it landed means a lot. Next time order direct at rosellis-kc.com/order and it comes straight to our kitchen. See you soon.
To a 1-star
This one is on us, Dana, and I am sorry. A 40-minute wait is not the Roselli’s we run. I would like to make it right, so please email me at sal@rosellis-kc.com. We will have you back to the pizza you came for.

The full Factory menu: ad concepts, social content, email or SMS copy, review replies, landing-section mockups, and Google Business Profile fixes. Every drop above is example format, written for a fictional business. On a real month, the specifics are yours. Not included at this tier: ad management, full site builds, custom code.

04 · White GlovePriced per engagement · by application
A month on the parts this owner asked us to runExample snapshot
Website
First-party ordering live and maintained, the menu rebuilt as pages search can read, the direct-order habit nudged on every visit.
Social
Three posts a week, shot and written by us, all pushing the order-direct habit and the neighborhood story.
Ads
Geo-targeted paid social to a 3-mile radius, managed daily, spend pointed at first-party orders and not app traffic.
Review engine
A post-order ask fires by text, and every reply is written and posted by us.

Example scope. In this engagement Roselli’s asked us to own the four areas below; another owner might hand us one. We run what is agreed and report what moved. By application only. Senior work, and we only take it on if we can move a number you care about.

Why the quality holds
  • 01 We test the scan’s chat against a plain AI assistant on the same scripted owner conversations. The scan gets its research on the business, the plain assistant gets only the owner’s messages, and a separate AI call judges the two replies blind, in random order. It is an internal test, and when a matchup exposes a weak spot, we fix it before it ships.
  • 02 Each Factory deliverable gets an automatic QA revision, every Factory and White Glove deliverable gets a person’s review before it reaches you, and each deliverable type is tested on a sample business against a written quality bar. Pocket Scan drafts are self-serve and come to you without a person’s review.
  • 03 No number without receipts. Figures trace to your words, your site, or a dated market fact. Anything else is not allowed to exist.
  • 04 Recommendations run on this quarter’s reality, researched and dated market playbooks that auto-expire rather than go stale.

This is the quality bar. Now point it at your business.

The scan is free. Up to four finds, in real terms.

Begin · free