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4FRNT
See what every tier ships

Everybody says
they’re good.
Here’s the work.

Nobody in this business shows you anything before the invoice. Scroll. Every piece below came out of the same engine that will read your business, and you can judge it line by line before you pay us a thing.

Paid-social ad for a fictional Kansas City pizzeria
Pizzeria · paid social
Paid-social ad for a fictional med spa
Med spa · paid social
Paid-social ad for a fictional HVAC company
HVAC · paid social
Paid-social ad for a fictional law firm
Law · paid social
Paid-social ad for a fictional barbershop
Barber · paid social
Paid-social ad for a fictional online store
Ecommerce · paid social
Paid-social ad for a fictional therapy practice
Therapy · paid social
Paid-social ad for a fictional real estate agent
Real estate · paid social
Paid-social ad for a fictional creator brand
Creator · paid social

Every business here is invented, so nothing on this page is a promised result. The businesses are made up. The craft is not. Nine verticals shown, the same engine runs for salons, dentists, gyms and auto shops, and competitor benchmarks always use the median, never the one loud outlier.

The ladder, in every example
The Scan
Free · $0
Up to four finds, named in real terms, plus the plan to fix them.
The Pocket Scan
$39 / mo
Monthly re-scans and a scoreboard of what moved: rating, reviews, booking, email capture.
The Factory
$399 / mo
Four drops a month, one a week, human-reviewed before they ship.
White Glove
Priced per engagement
We run the whole front of the business. By application.
Filter by trade
Pizzeria

Roselli's

Kansas City, MO

Beloved neighborhood pizzeria bleeding margin to a third-party ordering app.

01 · The ScanFree · $0
What the scan found
Delivery rented to an app
Illustrative example range. In a live scan every figure traces to the owner’s own numbers or the scan. It is not allowed to guess.
Every online order pays a third-party app its cutCritical

Delivery routes through an app that takes a cut of every ticket, and nothing on your side offers a direct-order path. Every one of those orders is a customer the app owns and you do not.

EVERY DELIVERY ORDER
No reason for a regular to order directHigh

Your regulars are the ones who would order direct if you gave them a reason. Every one of them still goes through the app, because ordering from you earns them nothing.

THE REGULARS, EVERY TIME
The menu lives inside a PDFMedium

A hungry local searching a dish by name never finds it. Search engines cannot read a PDF menu, so every specialty you are known for is invisible.

SEARCHES BY DISH NAME

The plan to collect itPut a first-party order button where regulars see it first, give them a reason to use it, and make the menu something search can actually read.

02 · The Pocket Scan$39 / mo · software only
Ground gained, tracked by monthly re-scanExample scoreboard
Month 1
0 direct
Baseline locked. Four gaps set to watch.
Month 2
Button live
Direct-order link live. First regulars off the app.
Month 3
1 in 3 direct
About a third of delivery now first-party.
Gaps the scan keeps watching
App skim on deliveryClosing
No reason to order directClosing
Menu trapped in a PDFClosed

Software only, no human deliverables here. A fresh scan runs on Roselli’s every month, names what changed, and keeps a running tally. It remembers every prior month, so month three builds on what month one found. Every figure here is an illustrative example, not a promised result.

03 · The Factory$399 / mo · one month, 4 drops

One Factory month is four drops, one a week, each drawn from the fixed menu and human-reviewed before it reaches you. Here is a month for Roselli's, the actual copy, not a description of it.

This month’s lead creative, rendered
Paid-social ad for Roselli's
1 / 4
Roselli's landing-section mockup

Landing-section mockup

Week 1Paid-social ad concept
Example format

Skip the app. Order direct.

Why this worksRegulars already want the pizza. The ad gives them a reason to order the way that keeps the margin, no discount war.

Audience
Past customers and a 3-mile radius around the shop, 25 to 55, who order delivery.
Angle
The app charges the customer nothing extra, but it charges Roselli’s. Order direct, same pizza, and the neighborhood shop keeps more of it.
Primary text
That app fee is not free. It comes out of the ovens it took Roselli’s 27 years to season. Order direct at rosellis-kc.com/order, same pie, ready the same time, and more of it stays on Brookside.
Headline
The same Roselli’s. Straight from us.
Metric it moves
Share of delivery orders placed first-party.
Week 2Landing-section mockup
Example format

The order-direct hero

Why this worksThe regular who lands on the site should see one button before anything else, and know exactly what tapping it does.

Eyebrow
KANSAS CITY · SINCE 1998
Headline
Your Roselli’s, ordered direct.
Subhead
Same menu, same kitchen, no app in the middle. Order in under a minute and we start the pie.
Button
Order direct
Under the button
Delivery and pickup. 5 mile radius.
Week 3Email or SMS campaign
Example format

The order-direct launch

Why this worksOne send to the people who already love the place, told plainly there is now a better way to order.

Email subject
The app was never making your pizza
Email opener
You have been ordering Roselli’s for years, and we are grateful. Starting this week you can skip the app and order straight from us. Same menu, same kitchen, and it helps the shop more than you know.
SMS, under 160
It’s Roselli’s. You can now order direct, no app: rosellis-kc.com/order. Same pizza, we start it the second you tap. See you soon.
Week 4Review replies batch
Example format

The month’s reviews, answered

Why this worksEvery reply is read by the next 100 people deciding where to order. The five-star one reinforces what makes Roselli’s Roselli’s; the critical one is handled so a future reader trusts you more.

To a 5-star
Thank you, Marcus. The Sausage and Hot Honey is the one we are proudest of, so hearing it landed means a lot. Next time order direct at rosellis-kc.com/order and it comes straight to our kitchen. See you soon.
To a 1-star
This one is on us, Dana, and I am sorry. A 40-minute wait is not the Roselli’s we run. I would like to make it right, so please email me at sal@rosellis-kc.com. We will have you back to the pizza you came for.

The full Factory menu: paid-social ad concept, social content pack, email or SMS campaign, review replies batch, landing-section mockup, and Google Business Profile fix. Every drop above is example format, written for a fictional business. On a real month, the specifics are yours. Not included at this tier: ad management, full site builds, custom code.

04 · White GlovePriced per engagement · by application
A managed month, running across the front of the businessExample snapshot
Website
First-party ordering live and maintained, the menu rebuilt as pages search can read, the direct-order habit nudged on every visit.
Social
Three posts a week, shot and written by us, all pushing the order-direct habit and the neighborhood story.
Ads
Geo-targeted paid social to a 3-mile radius, managed daily, spend pointed at first-party orders and not app traffic.
Review engine
A post-order ask fires by text, every reply written and posted by us, the 4.5 climbing on fresh volume.

Fully managed. The owner touches none of this. We run it and report what moved. By application only. Senior work, and we only take it on if we can move a number you care about.

Why the quality holds
  • 01 The scan is benchmarked blind against a generic AI on identical owner conversations. An independent judge picks who it would hire, and the scan keeps winning. When a matchup exposes a weak spot, we fix it before it ships.
  • 02 Every deliverable passes an automatic QA revision, a measured quality harness, and a human review before it ships. Quality here is a number we track, not an adjective.
  • 03 No number without receipts. Figures trace to your words, your site, or a dated market fact. Anything else is not allowed to exist.
  • 04 Recommendations run on this quarter’s reality, researched and dated market playbooks that auto-expire rather than go stale.

This is the quality bar. Now point it at your business.

The scan is free. Up to four finds, in real terms.

Begin · free