Someone just arrested or hurt in an accident may call firms until one answers, so a missed call can be a lost case. The free scan reads your site, Google listing and intake path, and says what it found and what it could not check.
Typical work, illustrativeMatters range from a flat-fee filing to a retained or contingency case, depending on practice area
In one pass, the scan reads six surfaces of your law firm: your website and positioning, your Google presence, your reviews, the path a visitor takes to become a customer, your local competitors, and how easily AI answer engines can read and cite your site, with a live Perplexity sample when that check runs. It names up to four gaps worth fixing, each with its evidence and the fix, and says plainly when it finds nothing material or could not check something.
These are the gaps this trade loses customers on most, each of them measurable and fixable. The scan finds which ones are costing you the most, then names them in real terms.
Legal is a speed-to-lead business: someone just in an accident, just arrested, or just served may call several firms and retain the first that answers and sounds capable. A caller like that may not leave a second message, so a call that hits voicemail or waits hours for a callback can be a case lost to the firm down the street. Measuring how many new-matter calls go unanswered shows whether this is where your firm loses cases.
Legal problems happen off-hours, and a person searching for a lawyer at 10pm right after a crisis wants to reach someone or book a consult right then. A phone-only, nine-to-five intake with no answering service, live chat, or callback form gives that person nowhere to go. By the time the office opens, they may have called two other firms.
People looking for a lawyer search things like "personal injury lawyer" plus their city, "divorce attorney near me", or "DUI lawyer", and a thin or stale Google Business Profile meets them at that moment. A page of two-year-old reviews reads as a firm that has slowed down. Keeping the profile complete with recent reviews, within bar advertising rules, keeps you in the comparison.
The consult-to-retainer step turns on how the consultation is run and whether fees, payment plans, and next steps are clear. A firm that does not track consult-to-signed cannot see where it loses prospects, or fix it. Tightening how the consultation is run and how clearly the engagement is explained can lift signings without a single extra lead.
A prospect who does not sign on the first day may get no follow-up at all, and past clients and referral sources can go years without hearing from the firm. A consultation that did not sign today may sign next week after one thoughtful follow-up, and a former client or referring professional is a low-cost source of the next case. Leaving both to chance is quiet, ongoing lost work.
Straight answers to what actually moves the needle for this trade. No fluff, no jargon, nothing you need to buy from us to act on.
Start with speed and visibility. Answer or return every new-matter call fast, since a client in crisis may retain the first firm that responds, and add an after-hours path, an answering service, live chat, or a callback form, so the 10pm client can reach you. Keep your Google Business Profile complete and your reviews recent, within bar rules. Then tighten how consultations convert. Those moves capture clients already searching before you spend more on ads.
Because the client is in crisis. Someone just in an accident or just arrested may call several firms in a row and retain the first one that answers and sounds capable. A call that goes to voicemail or waits hours for a callback can be a signed case lost, and these can be high-value matters. Cutting your response time, and never letting a new-matter call go uncaught, is a change every firm controls.
Ask clients whose matters have concluded to share their honest experience, and keep it squarely within your jurisdiction's advertising rules: never fabricate or incentivize reviews, and never promise or imply a specific outcome. A prospective client can see how recent your reviews are, so a steady trickle of recent, genuine reviews reads as an active, trusted firm, while a page of two-year-old reviews reads as one that has slowed down. Done properly and compliantly, reviews give a prospect evidence they can check.
Treat the consultation as the product. Run it consistently, make fees, payment plans, and the next step clear, and remove the uncertainty that makes a prospect want to think about it. Track your consult-to-signed rate so you can see where prospects drop off. And follow up on consultations that did not sign that day, since a thoughtful reach-out later can sign a case that would otherwise drift away. Better consultations can lift signings without buying a single extra lead.
A free read of your firm's online presence: your website and practice-area pages, your Google Business Profile, your reviews, your intake and consultation path, nearby firms, and how easily AI search engines can read and cite you. It names up to four fixable gaps, with why each matters and how to close it, or tells you it found nothing material.
Yes, free forever, no card and no sales call. The scan is our demo. There is a ladder of paid plans if you want help acting on the findings, but the scan and its plan are yours to keep regardless.
Yes. The scan reads only your public presence. The optional chat afterward asks a few plain questions, like how full your schedule is, to sharpen the plan. It never touches client information, and where it flags reviews or marketing, the guidance stays inside bar advertising rules, never fabricated reviews, never a promised outcome.
Your website. The optional chat afterward asks a few plain questions, like how full your schedule is, to sharpen the plan. No client information, no sign-up.
Free · up to four finds, in real terms · no sign-up.
Run the free scan